Location: Toronto


Mavencare is a Toronto based digital health startup company whose goal is to make finding high quality caregivers simple, intuitive, convenient, transparent and human. Our Vision is to revolutionize home healthcare; to create a world where people can live out their lives in the comfort of their own homes.  We believe that we are just at the beginning of an opportunity to use technological innovation to re-shape healthcare delivery for an aging population.


We are looking for a motivated and technologically savvy Copywriter to join our brand team.  As a Copywriter at Mavencare, you will you will ultimately be responsible for helping build and execute Mavencare brand personality through copy in all marketing communications. The ideal candidate will have exceptional communication skills, the capacity to meet tight deadlines, and a passion for our corporate mission. This role reports to the company’s Marketing Director.  

Key responsibilities

  • Develop and maintain house style guide and editorial resources
  • Help formulate Mavencare’s brand personality and voice in copy
  • Partner with creative resources to ideate new ways of bringing forth Mavencare brand benefits
  • Support marketing with copy needs for communications such as: advertising (digital and traditional), printed sales material, email, blog content and more
  • Proofread copy to ensure all documents adhere to brand guidelines and have flawless spelling and grammar


  • Bachelor’s degree in English, Communications or Journalism or completion of a Creative advertising program
  • Leadership. You can self-brief work by quickly taking in the business objectives and working directly with teammates to produce high quality content
  • No V/O, No Problem. You have experience writing copy for media that relies on content being quickly digested, without audio. For example: digital media (social, banner and online video) and print (pamphlets and posters)
  • Learn and Adapt. You’re a continuous learner who will strive to make every new project better than the last
  • Entrepreneurial. You can make magic happen in the absence of constant direction
  • Experienced. You’re a seasoned Copywriter with a breadth of experience (6+ yrs). You’re now looking to help a single brand define its personality at a pivotal moment in its existence.
  • Passion. You believe in our vision: to revolutionize home health care through helping families keep their loved ones happy and healthy at home.


  • Career Development: Personal and professional growth with 1 on 1 coaching from members of the leadership team..
  • Learning Culture: We are always learning new things and improving what we do. Join us in researching, teaching, and working towards developing our company and your own skills.
  • Team Events: Healthy lunches, outings, foosball tournaments, free snacks and good vibes.
  • Impact and Reach: The work we do at Mavencare is changing lives of seniors. Your work will help families keep their loved ones happy and healthy at home.